What is GEO (generative engine optimisation)?
GEO, or generative engine optimisation, is the practice of making a brand or organisation appear, and be described correctly, in answers written by AI assistants such as ChatGPT, Gemini, Perplexity and Copilot. It relies on clear answers, consistent facts, structured data and credible mentions elsewhere.
Why it matters
People increasingly ask AI assistants before they search or visit a site.
How Marca uses it
Related terms
What is GEO (generative engine optimisation)?
GEO, or generative engine optimisation, is the practice of making a brand or organisation appear, and be described correctly, in answers written by AI assistants such as ChatGPT, Gemini, Perplexity and Copilot. It relies on clear answers, consistent facts, structured data and credible mentions elsewhere.
Why it matters
People increasingly ask AI assistants before they search or visit a site.
How Marca uses it
Included in Premium and Concierge.