What is SEO (search engine optimisation)?

SEO, or search engine optimisation, is the work of improving a website so that it ranks higher in search results for relevant queries. It covers technical health, useful content, clear structure and links from credible sites, and it is the foundation that GEO builds on.

Why it matters

Many AI assistants find their sources through search indexes.

How Marca uses it

Included in Premium and Concierge.

Related terms

What is SEO (search engine optimisation)?

SEO, or search engine optimisation, is the work of improving a website so that it ranks higher in search results for relevant queries. It covers technical health, useful content, clear structure and links from credible sites, and it is the foundation that GEO builds on.

Why it matters

Many AI assistants find their sources through search indexes.

How Marca uses it

Included in Premium and Concierge.