What is AEO (answer engine optimisation)?
AEO, or answer engine optimisation, is structuring content so that search engines and AI assistants can lift a direct answer from it. It usually means question-led headings, a short answer at the top of each page, and FAQ content marked up with structured data.
Why it matters
Pages built this way are easier to quote in answers and snippets.
How Marca uses it
Related terms
What is AEO (answer engine optimisation)?
AEO, or answer engine optimisation, is structuring content so that search engines and AI assistants can lift a direct answer from it. It usually means question-led headings, a short answer at the top of each page, and FAQ content marked up with structured data.
Why it matters
Pages built this way are easier to quote in answers and snippets.
How Marca uses it
Every Marca page opens with an answer block.