AI agent teams run it. People oversee.
Exactly who does what, what gets checked, and what needs a human yes.
How does Marca work?
Marca is a UAE-based marketing and communications agency where AI agent teams run day-to-day marketing and senior people set the direction and approve everything that goes public. Agents research, plan, draft, check, schedule and report. A senior Marca lead reviews every output. Your approvers sign off last.
What is an AI agent team?
An AI agent is software that carries out a task from start to finish: it reads a brief, does the research, produces a draft, checks it against the rules and hands it on. An agent team is a group of agents, each with one job, working on your account together.
Marca's agents cover strategy, social, copy, film, search, PR, design, moderation, analytics, executive presence, sales outreach and brand checks. Every agent works from your brand memory: the brief, brand guidelines and approved material you sign off at the start, kept up to date by your Marca lead.
Meet the agentsWho are the people?
Every account has a senior Marca lead who owns the strategy and the quality of the work. Creative, editorial, PR and production specialists step in where their judgement matters. Senior people decide. Agents do the hours.
What is the Marca Loop?
The seven steps every piece of work goes through.
Brief.
We learn your brand, audience, goals, rules and approval chain. This becomes your brand memory, which you approve.
Plan.
The Strategy Agent drafts the month's plan. A Marca lead reviews it, then you approve it.
Agents produce.
Agents draft posts, scripts, articles, designs and releases. Real crews handle shoots.
Self-check.
The Brand Guard checks every draft against your brand guidelines, your brief and platform rules. Anything that fails goes back.
Human approval.
A senior Marca person reviews it. Then your approvers approve, edit or reject it.
Publish.
Approved work goes live on schedule.
Learn.
Agents track results, and your Marca lead feeds your edits into the next month's brief.
What runs alone, and what gets human eyes? (The autonomy dial)
Runs alone (agents)
- Research, monitoring and analysis
- First drafts of any content
- Brand, fact and platform checks
- Scheduling content that has already been approved
- Routine replies to comments and messages, using approved wording only
- Reporting and data summaries
Needs a senior Marca person
- Every output before it reaches you
- Every media pitch and press release
- Any reply that is a complaint, sensitive or off-script
- Any change to strategy
Needs your approval
- Anything published under your name
- Any spend of your money
- Any use of a real person's face, voice or likeness
- Anything in a crisis
Never, by anyone
- Publishing unapproved content
- Fake reviews, bought followers or fake engagement
- Using someone's likeness without written consent
How does quality compound?
Your feedback shapes every next brief. In the first month you will correct more. Over the following months, drafts arrive closer to final, and your Marca lead spends time on ideas instead of fixes.
What happens in week one?
- Day 1:kick-off call. Brand, audience, goals, rules and approvers.
- Days 2–3:brand memory set up; account access agreed with your team. You own the accounts and control our access.
- Days 4–5:first monthly plan drafted, reviewed by a Marca lead and sent to you.
- End of week one:plan approved; first content enters the loop.
This is the start of your one-month pilot.
How do you handle data and AI-generated media?
Our data, security and synthetic-media rules are published on the Trust page. In short: agents work from the brief and brand guidelines you approve, AI use is clearly disclosed, and no real person's face or voice is used without their written consent. Hosted on enterprise-grade cloud infrastructure. If you have data-residency requirements, we'll discuss them on a call.
FAQ
Does a person check everything?
Yes. A senior Marca person reviews every output before you see it, and you approve everything before it goes public.
Will the content sound like AI?
It shouldn't. Agents write from the brief and brand guidelines you approve, the Brand Guard checks it, and a person edits it before you see it. If it sounds generic, it doesn't go out.
Do we need to use any software?
No. Your Marca lead sends each batch for approval in the way that suits your team. We run the systems.
Which AI models does Marca use?
We describe what our agents do rather than which vendors we use, because models change. Details are shared with clients during procurement.
What if an agent makes a mistake?
That is what the checks are for. The Brand Guard checks first, then a person, then you. If something slips through, your Marca lead owns the fix.
Can agents reply to the public on our behalf?
Only with wording you have approved, and only for routine questions. Anything sensitive goes to a person.
What is agentic marketing?
Marketing where AI agents carry out tasks end to end, such as research, drafting and scheduling, under human supervision.
See the loop on your own brand.
Book a call and we'll walk you through your first month.