Meet the agent teams.

Twelve agents. Each with one job.

• STR

  Kai

  Strategy Agent · Strategy and Outreach

  Reads the whole market before drafting a single line of the plan.

  What it does:

  • Maps your audience, your competitors and the conversation in your sector.
  • Drafts the monthly plan: themes, channels, priorities.
  • Proposes campaign concepts for national and seasonal moments.

  Produces: monthly plan, audience and competitor briefs, campaign concepts for review.

  Works with

  • Claude
  • Google Search Console
  • Google Analytics
• SOC

  Rio

  Social Agent · Social and Moderation

  Builds the calendar platform by platform and confirms each post went live.

  What it does:

  • Builds the content calendar from the approved plan.
  • Adapts each post to the format of each platform.
  • Publishes on schedule and confirms every post went live.

  Produces: content calendars, scheduled posts, platform versions.

  Works with

  • Instagram
  • LinkedIn
  • X
  • TikTok
  • Snapchat
• CPY

  Lumi

  Copy Agent · Copy, Film and Design

  Writes in Arabic and English, checking every line against your glossary.

  What it does:

  • Writes captions, articles and scripts in Arabic and English.
  • Keeps every line in your brand voice and glossary.
  • Works from the brief and brand guidelines you approve.

  Produces: captions, articles, scripts, press-release drafts for the PR Agent.

  Works with

  • Claude
  • Google Search Console
• FLM

  Zuri

  Film Agent · Copy, Film and Design

  Frames each scene first, then cuts it to fit the platform.

  What it does:

  • Writes shot lists and script drafts for each shoot.
  • Cuts every video into versions for each platform.
  • Uses a face or voice only with explicit written consent.

  Produces: shot lists, scripts, edits and cut-downs, commercial ad and UGC versions (consented creators only).

  Works with

  • Higgsfield
  • Runway
  • Claude
  • Instagram
  • TikTok
• SRC

  Quinn

  Search Agent (SEO & GEO) · Search and Analytics

  Follows the question behind each search, then drafts the answer.

  What it does:

  • Maps the searches and AI prompts your buyers use.
  • Drafts answer-first pages and the schema behind them.
  • Reports monthly where AI assistants cite you, and where they don't.

  Produces: keyword and prompt maps, answer-first page drafts, schema, monthly AI-citation report.

  Works with

  • Google Search Console
  • Google Analytics
  • Claude

  Tracks citations in

  • ChatGPT
  • Gemini
  • Perplexity
  • Copilot
• PRS

  Jude

  PR Agent · PR and Presence

  Reads the news closely and shapes angles a person can take forward.

  What it does:

  • Builds and updates media lists by sector and outlet.
  • Monitors the news for mentions and openings.
  • Drafts releases and story angles for review by a senior Marca lead.

  Produces: media lists, release drafts, news alerts, coverage reports.

  Works with

  • Claude
  • X
  • LinkedIn
• DSN

  Indi

  Design Agent · Copy, Film and Design

  Works inside the brand system, fitting each piece to its placement.

  What it does:

  • Lays out posts, carousels and ads inside your brand system.
  • Builds presentation decks from approved content.
  • Resizes every asset for every placement.

  Produces: social designs, ad sets, decks, resized asset packs.

  Works with

  • Figma
  • Canva
  • Higgsfield
  • Claude
• MOD

  Haru

  Moderation Agent · Social and Moderation

  Listens patiently, answers with approved wording, hands anything sensitive to a person.

  What it does:

  • Watches comments and messages continuously.
  • Answers routine questions with pre-approved replies.
  • Escalates anything sensitive to a person at once.

  Produces: routine replies (pre-approved wording), escalations, sentiment notes.

  Works with

  • Instagram
  • X
  • LinkedIn
  • TikTok
• ANL

  Dara

  Analytics Agent · Search and Analytics

  Turns every channel's results into plain language and one clear next step.

  What it does:

  • Pulls results from every channel into one view.
  • Writes a plain-language monthly report.
  • Recommends what to change in next month's plan.

  Produces: monthly reports, performance summaries, recommendations for the next plan.

  Works with

  • Google Analytics
  • Google Search Console
  • Claude
• PRE

  Toni

  Presence Agent (Personal Branding) · PR and Presence

  Writes in the leader's own voice; the final word stays theirs.

  What it does:

  • Drafts LinkedIn posts in the leader's own voice.
  • Prepares podcast topics and talking points.
  • Tracks comments and flags those worth a personal reply.

  Produces: LinkedIn drafts, podcast outlines, comment monitoring.

  Works with

  • LinkedIn
  • Claude
  • Runway

  Then the leader.

• OUT

  Mitra

  Outreach Agent (Agentic SDR) · Strategy and Outreach

  Greets each enquiry in Arabic or English, qualifies carefully, books the meeting.

  What it does:

  • Replies to new enquiries quickly.
  • Qualifies each lead against your criteria.
  • Books meetings in your sales team's calendar.

  Produces: qualified leads, booked meetings, follow-up drafts.

  Works with

  • Claude
  • LinkedIn

  With your sales lead.

• BGD

  Sasha

  Brand Guard (QA) · Brand Guard

  Checks each draft against the brief and guidelines; sends back what fails.

  What it does:

  • Checks every draft against your brand guidelines and brief.
  • Flags legal and platform-policy risks.
  • Sends back anything that fails, before a person sees it.

  Produces: pass/fail checks, flagged issues, the approval-ready queue.

  Works with

  • Claude
  • Figma
  • Canva

  Then you.

Every output above is approved by a senior Marca lead before it reaches you.

Product names are trademarks of their respective owners. Their use doesn't imply endorsement.

• Copy Agent. Writes captions, articles and scripts in Arabic and English.

  CPY

• Strategy Agent. Drafts the monthly plan: themes, channels, priorities.

  STR

• Search Agent (SEO & GEO). Reports monthly where AI assistants cite you, and where they don't.

  SRC

• Moderation Agent. Answers routine questions with pre-approved replies.

  MOD

• PR Agent. Drafts releases and story angles for review by a senior Marca lead.

  PRS

• Brand Guard (QA). Checks every draft against your brand guidelines and brief.

  BGD