Communications at national scale, with every word signed off.

What do large institutions need from a communications partner?

Three things, at the same time: speed, control and accountability.

Most partners offer one of them. Big agencies give you control, at the pace of a committee. Small teams give you speed, until the volume or the sign-off chain breaks them. AI tools give you output with nobody accountable for it.

Marca was built for the overlap. Agents do the hours, so volume and turnaround stop being the constraint. Senior people own the judgement. Your approvers keep the final word.

How does governance work in a Marca engagement?

Governance is agreed before any content is made, and written into the engagement.

• A written autonomy charter. What agents may do alone, what a senior Marca person approves, and what only your entity can approve. Anything public, any spend, any press activity and any brand change always needs a human sign-off.
• An approved brief. Agents work from the brief and brand guidelines your team approves, and a person reviews their work before it reaches you.
• Escalation rules. Complaints, sensitive topics and media questions go straight to a named person. Never to an auto-reply.
• Quarterly governance reviews with your communications leadership.

Can Marca's approvals fit a ministry or enterprise sign-off chain?

Yes. We map your chain, then build the workflow to match it, not the other way round.

A typical government chain runs from the communications team to legal or compliance, then to the director's office, and in some cases to leadership. An enterprise chain might add brand, investor relations or a regulator-facing compliance review. Each layer becomes a step in the workflow. Content reaches the next approver only when the previous one has signed.

Urgent items follow a shorter, pre-agreed path, with named approvers on call. Agreeing that path in advance is what keeps a fast response from becoming an unapproved one.

What does Arabic-first mean at Marca?

It means Arabic is written first, for Arabic readers, not translated at the end.

• Arabic and English are written as originals, from the same approved brief, so both say the same thing.
• Register is chosen deliberately: Modern Standard Arabic for official statements, Gulf Arabic where the channel and audience call for it.
• Arabic is written natively for Arabic readers, not translated from English, before it reaches your approvers.
• Your terminology guide (programme names, titles, official phrasing) is held in brand memory, applied consistently and checked by an editor.

Which national moments does Marca plan around?

The national calendar shapes the year for every institution in the Gulf. We plan it a quarter ahead, with your approvers involved from the first concept.

• Ramadan and Eid al-Fitr, including Ramadan timing and tone, and the shift in audience hours during the month.
• Eid al-Adha.
• UAE National Day (2 December) and UAE Flag Day.
• Saudi National Day (23 September) and Saudi Founding Day (22 February).
• Entity-specific milestones: anniversaries, programme launches, annual reports and major events.

Islamic dates move each year and are confirmed by moon sighting, so every calendar carries a planned date, a confirmation step and versions ready for either outcome.

Is Marca ready for a crisis or a reputation issue?

Yes, and the preparation happens before anything goes wrong.

• Continuous monitoring in Arabic and English, including Gulf dialects, across social media and news.
• Early alerts to named people when volume or sentiment moves outside agreed thresholds.
• A crisis playbook written with your team: scenarios, holding statements, approvers and channels, signed off in advance.
• Holding statements drafted fast by agents, for a senior person and your approvers to edit and approve.
• No automated replies in a crisis. Every crisis response is approved by your entity. Agents monitor and draft. People decide and speak.

How does Marca work with procurement?

We engage the way institutions buy.

• A mutual NDA before any brief is shared.
• Proposals structured for evaluation, with scope, approval workflow, governance, team and price set out separately.
• Fixed-scope contracts, retainers or framework arrangements, depending on your process.
• During procurement: our data-handling position and policy documents and, under NDA, the current list of AI providers and sub-processors that would touch your data.
• Engagements can begin with a one-month pilot, scoped with your team.

Tell us your procurement route on the first call, and we'll work to it.

Who oversees an enterprise or government account?

A dedicated senior lead owns your account: the strategy, the quality of the work and the relationship with your team. Senior specialists in PR, Arabic content, production and search join where their judgement is needed.

Your senior lead sits on your approval chain as Marca's accountable signatory. Nothing reaches your approvers without passing them first.

Where is our data, and who can see it?

• Where possible, your data stays on your own platforms. Social, ad and analytics accounts remain registered to your entity.
• Access is least-privilege, and you control the accounts we work in.
• Government data follows your entity's own rules and classification. We work in line with the UAE Personal Data Protection Law, DIFC or ADGM rules where they apply to your data, and the Saudi PDPL where Saudi law applies.
• Hosting: Hosted on enterprise-grade cloud infrastructure. Only authorised Marca team members and service providers can access your data. If you have data-residency requirements, we'll discuss them on a call.

What does an engagement look like?

1. Scoping call. Your objectives, entities, languages, channels and approval chain.
2. Proposal. Scope, governance, approval workflow, team and price, in a format your procurement team can evaluate.
3. Onboarding. Approved brief and brand guidelines, terminology guide, autonomy charter, approval chain and account access.
4. One-month pilot. The full engagement running, reviewed with your team at the end.
5. Ongoing delivery. Monthly reporting to your leadership, quarterly governance reviews.

How much does an Enterprise & Government engagement cost?

It is scoped to your organisation, so there is no list price. Cost depends on the number of entities, brands, languages and channels, the depth of your approval chain, the production you need and your procurement requirements.

For reference, Marca's published packages start at Standard, from US$2,500 / AED 9,180 a month, and run to Concierge, from US$10,000 / AED 36,730 a month. Most institutions need a scope of their own.