What is Schema markup?
Schema markup is structured data added to a web page's code that tells search engines and AI systems what the page is about: an organisation, a service, a price, an article, a question and its answer. It uses the shared Schema.org vocabulary, usually written in JSON-LD.
Why it matters
Machines understand marked-up pages more reliably.
How Marca uses it
Related terms
What is Schema markup?
Schema markup is structured data added to a web page's code that tells search engines and AI systems what the page is about: an organisation, a service, a price, an article, a question and its answer. It uses the shared Schema.org vocabulary, usually written in JSON-LD.
Why it matters
Machines understand marked-up pages more reliably.
How Marca uses it
Part of SEO and GEO work.