What is AI visibility?

AI visibility is how often, and how accurately, AI assistants mention an organisation when people ask questions relevant to it. It is measured by running a fixed set of prompts across assistants each month and recording mentions, accuracy and the sources cited.

Why it matters

It shows whether AI answers help or hurt your reputation.

How Marca uses it

Monthly AI-citation reports in Premium and up.

Related terms

What is AI visibility?

AI visibility is how often, and how accurately, AI assistants mention an organisation when people ask questions relevant to it. It is measured by running a fixed set of prompts across assistants each month and recording mentions, accuracy and the sources cited.

Why it matters

It shows whether AI answers help or hurt your reputation.

How Marca uses it

Monthly AI-citation reports in Premium and up.