A brand people remember, in two languages.
Strategy, identity, tone of voice and guidelines, designed for Arabic and English from the start.
- DSN
- STR
- CPY
- BGD
What is Marca's branding and identity service?
Marca creates and refreshes brands for institutions and enterprises: positioning, naming, bilingual identity, tone of voice and guidelines. AI agents speed up research, audits and exploration. Senior strategists and designers make every creative decision, and your leadership approves it. Priced to scope.
Outcomes
What do you get?
- A clear position your audiences understand.
- An identity that works equally well in Arabic and English.
- Guidelines that become the rules our agents follow every day.
Deliverables
What is delivered?
- Brand audit and research
- Positioning and messaging
- Naming, where needed
- Bilingual identity system: logo, type, colour, layout
- Tone of voice in Arabic and English
- Brand guidelines and templates
Agents and people
What do agents do, and what do people decide?
| Agents | People |
|---|---|
| Audit current brand use and competitors | Set the strategy |
| Explore directions and variations quickly | Make every creative decision |
| Prepare guidelines and templates | Approve the brand (your leadership) |
How does it work?
Discovery → strategy → creative directions → refinement → guidelines → rollout into the brief our agents work from.
Which package includes it?
Branding and identity is a separate service, priced to scope.
What we don't do
No Arabic added as an afterthought. No identity that only works in one language.
Related use cases
Questions about branding and identity
How much does branding cost?
Branding and identity is priced to scope, after a discovery call.
Do you design Arabic and English together?
Yes. Both scripts are designed as equals from the start.
Can you create a sub-brand for a new initiative?
Yes, within your existing brand architecture.
What do we receive at the end?
Positioning, the identity system, tone of voice and guidelines, plus templates.
Can your agents then run the brand day to day?
Yes. Once you approve the guidelines, they become part of the brief every agent works from.