Keep a destination in the conversation for years.
How does Marca market giga-projects and destinations?
Marca keeps giga-projects, destinations and major developments visible from announcement to opening: launches, progress films, PR, social, SEO and GEO, and fast enquiry response. AI agent teams produce bilingual content at the volume these projects need. Senior Marca people and your team approve every asset, price and render.
Why is it hard?
Projects run for years. Audiences span residents, investors, visitors and media in many countries. Every render and price must be exact. And interest fades between milestones unless there is a steady story.
What does Marca handle?
- Announcement and launch campaigns
- Monthly progress films and milestone content
- Destination storytelling: place, culture and people
- PR for milestones and partnerships
- SEO and GEO for accurate information in search and AI answers
- Agentic SDR for enquiries, in Arabic and English
What do agents do, and what do people decide?
| Agents | People |
|---|---|
| Cut every shoot into versions for each platform | The story and the creative direction |
| Draft updates, FAQs and enquiry replies | Every price, claim and render |
| Track AI answers about the project | Media relations and approvals |
Example scenarios (illustrative)
- A phase launch. A bilingual campaign with a real shoot, press and social, every price checked by the sales team.
- Progress between milestones. One site shoot a month becomes a progress film and weeks of posts.
- Correct AI answers. Answer-first pages fix the outdated details that AI assistants keep repeating.
Which services are involved?
Photo and video production · Video content · Public relations · SEO and GEO · Agentic SDR. Usually an Enterprise & Government custom scope.
FAQ
Does Marca offer services for giga-projects and developers?
Yes, across the UAE and Saudi Arabia.
How do you keep prices and renders correct?
Agents draft only from the material you approve, and your team approves every asset.
Can you answer enquiries out of hours?
Yes, with Agentic SDR, which books meetings for your team.
Do you shoot on site?
Yes, with real crews.
Can you reach international audiences?
Yes, in English and Arabic, with campaigns planned for each market.