National campaigns, launched in two languages, approved at every level.
How does Marca run national campaigns and launches?
Marca plans and runs campaigns for national programmes, initiatives and launches across social, video, press and search, in Arabic and English. AI agent teams produce every version for every channel at speed. Senior Marca people own the idea and quality, and your approval chain signs off every asset before it goes live.
What does a national campaign need?
One idea that works in both languages. Consistency across many channels and partners. Approvals from several levels. And a launch date that doesn't move.
How does Marca run it?
- Brief and approval map. Goals, audiences, messages and every approver, agreed on day one.
- Creative idea. Developed by senior people, tested in Arabic and English.
- Production. Real shoots where people and places matter; agents create every channel version.
- Approvals. Assets move through your chain in batches, so nothing waits on one person.
- Launch. Social, video, press and search go live together.
- After launch. Agents monitor questions and sentiment; people adjust messages with your team.
What do agents do, and what do people decide?
| Agents | People |
|---|---|
| Version every asset for every platform and language | The creative idea and key messages |
| Draft FAQs, captions and release drafts | Every approval, at every level |
| Monitor questions and sentiment after launch | Media relations and spokespeople |
Example scenarios (illustrative)
- A national initiative launch. A six-week bilingual campaign with a launch film, press, social and an FAQ page, approved through communications, legal and leadership.
- A national day campaign. One shoot produces a film, stills and dozens of channel versions, each approved before scheduling.
- A public awareness campaign. A clear behaviour goal, Arabic-first messages, and weekly content that answers the questions people actually ask.
Which services are involved?
Social media management · Video content · Photo and video production · Public relations · SEO and GEO. Usually an Enterprise & Government custom scope.
FAQ
Can Marca run campaigns for government entities?
Yes. Marca offers a dedicated Enterprise & Government engagement, built around your approval chain. See Enterprise & Government.
How do you handle many approvers?
We map your approvers on day one and send assets in batches, so approvals move in parallel where your process allows.
Is Arabic the lead language?
Where you want it to be. Arabic is written originally, not translated.
Do you work with other agencies on the same campaign?
Yes. We can work alongside your media or creative agencies.
How fast can a campaign launch?
It depends on your approvals. Agents produce quickly, so approvals set the pace.