What is Share of voice?
Share of voice is an organisation's share of all the conversation, coverage or visibility in its category, compared with others in the same space. It can be measured across press coverage, social conversation, search results or AI answers, and is tracked over time.
Why it matters
It shows whether you are gaining or losing attention against peers.
How Marca uses it
Related terms
What is Share of voice?
Share of voice is an organisation's share of all the conversation, coverage or visibility in its category, compared with others in the same space. It can be measured across press coverage, social conversation, search results or AI answers, and is tracked over time.
Why it matters
It shows whether you are gaining or losing attention against peers.
How Marca uses it
Reported in PR and GEO work.