What is Earned media?
Earned media is coverage and attention an organisation receives without paying for it directly, such as press articles, interviews, reviews and organic shares. It is valued because third parties chose to publish it, which makes it more credible than paid advertising.
Why it matters
AI assistants also lean on independent sources like these.
How Marca uses it
Related terms
What is Earned media?
Earned media is coverage and attention an organisation receives without paying for it directly, such as press articles, interviews, reviews and organic shares. It is valued because third parties chose to publish it, which makes it more credible than paid advertising.
Why it matters
AI assistants also lean on independent sources like these.
How Marca uses it
How Marca uses it