What is Fractional marketing team?
A fractional marketing team is an outside team that works as part of an organisation's marketing function on an ongoing basis, providing several skills for less than the cost of hiring each one. The organisation's own lead sets direction; the fractional team delivers.
Related terms
What is Fractional marketing team?
A fractional marketing team is an outside team that works as part of an organisation's marketing function on an ongoing basis, providing several skills for less than the cost of hiring each one. The organisation's own lead sets direction; the fractional team delivers.
Why it matters
It adds capacity without adding headcount.
How Marca uses it
How Marca uses it