What is Marketing retainer?
A marketing retainer is a fixed recurring fee an organisation pays an agency for ongoing work, usually monthly. Traditional retainers are often based on estimated hours; package-based retainers instead define deliverables and scope, so the client knows in advance what the fee covers.
Why it matters
The pricing model shapes what you actually receive.
How Marca uses it
Related terms
What is Marketing retainer?
A marketing retainer is a fixed recurring fee an organisation pays an agency for ongoing work, usually monthly. Traditional retainers are often based on estimated hours; package-based retainers instead define deliverables and scope, so the client knows in advance what the fee covers.
Why it matters
The pricing model shapes what you actually receive.
How Marca uses it
Published packages from US$2,500 (AED 9,180) a month.