Marca vs an in-house team.
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Should we build an in-house team or use Marca?
An in-house team knows your organisation best, but every new skill means a new hire, new tools and new management. Marca adds a full marketing function behind your team, run by AI agent teams and overseen by senior people. Many organisations do best with both: your team directs, Marca delivers.
How do the two compare?
| In-house team | Marca | |
|---|---|---|
| Cost | Salaries, visas, benefits, tools, management time | One package or custom scope |
| Time to start | Months of hiring | One week to first plan |
| Range of skills | Limited by headcount | Strategy, social, video, SEO, GEO, PR, shoots, SDR |
| Cover for leave and departures | Gaps | Continuous |
| Knowledge of your organisation | Deep | Built from the brief and guidelines you approve, and your feedback |
| Control | Full | Full: you approve everything that goes public |
Where is Marca stronger?
- Capacity on day one, without a hiring round.
- Specialist skills without a specialist on payroll.
- Output that doesn't stop when someone is on leave.
When is an in-house team the better choice?
- Work that needs constant presence inside the organisation.
- Highly confidential matters that must stay with employees.
- Very large, steady volumes in a single channel.
What does the combined model look like?
Your communications lead sets priorities and approves. Marca's agents produce, and Marca's senior people review. Your team spends its time on decisions, not production.
FAQ
Will Marca replace our team?
No. Marca works behind your team and makes it bigger.
Who manages Marca day to day?
Your communications lead, with a named senior Marca lead on our side.
How quickly can Marca start?
The first monthly plan is ready within the first week of the one-month pilot.
Do we keep control?
Yes. You approve what is published. Routine replies follow a library approved in advance by a senior person; everything else needs a human yes.
Is Marca cheaper than hiring?
A package starts at US$2,500 (AED 9,180) a month and covers several disciplines, so it usually costs less than adding the same skills as hires.