What is Autonomy charter?

An autonomy charter is a published set of rules stating what AI agents may do on their own, what needs approval from a senior person, what only the client can approve, and what is never done. It makes AI use in marketing transparent and accountable to clients and the public.

Why it matters

Buyers can see exactly where people stay in control.

How Marca uses it

Marca publishes its charter on /trust and /how-it-works.

Related terms

What is Autonomy charter?

An autonomy charter is a published set of rules stating what AI agents may do on their own, what needs approval from a senior person, what only the client can approve, and what is never done. It makes AI use in marketing transparent and accountable to clients and the public.

Why it matters

Buyers can see exactly where people stay in control.

How Marca uses it

Marca publishes its charter on /trust and /how-it-works.