What is Human in the loop?
Human in the loop is a way of working in which people review, correct and approve AI output before it takes effect. In marketing, it means no AI-drafted post, release, reply or ad is published, sent or paid for until a responsible person has checked and approved it.
Why it matters
It keeps accountability with people while AI does the volume.
How Marca uses it
Related terms
What is Human in the loop?
Human in the loop is a way of working in which people review, correct and approve AI output before it takes effect. In marketing, it means no AI-drafted post, release, reply or ad is published, sent or paid for until a responsible person has checked and approved it.
Why it matters
It keeps accountability with people while AI does the volume.
How Marca uses it
Senior people approve Marca's work, then the client does.