What is Agentic marketing?
Agentic marketing is marketing in which AI agents carry out tasks from start to finish, such as research, drafting, checking, scheduling and reporting, rather than only suggesting ideas. People set the goals, supervise the agents and approve the results before anything is published or spent.
Why it matters
It moves AI from a writing aid to a way of running the marketing function.
How Marca uses it
Marca's agent teams run the day-to-day work; senior people approve it.
Related terms
What is Agentic marketing?
Agentic marketing is marketing in which AI agents carry out tasks from start to finish, such as research, drafting, checking, scheduling and reporting, rather than only suggesting ideas. People set the goals, supervise the agents and approve the results before anything is published or spent.
Why it matters
It moves AI from a writing aid to a way of running the marketing function.
How Marca uses it
Marca's agent teams run the day-to-day work; senior people approve it.