Always-on communications for ministries and authorities.
How does Marca run government communications at scale?
Marca runs always-on bilingual channels for ministries, authorities and semi-government entities: daily content, moderation, public awareness and reporting. AI agent teams draft, version and monitor continuously. Senior Marca people review every output, and your communications team approves everything before it is published.
What makes government channels hard to run?
Many services, many audiences and constant questions. Arabic must be flawless. Messaging must match national priorities. And every post needs sign-off.
What does Marca handle?
- Daily content across official channels, in Arabic and English
- Service explainers, FAQs and how-to videos
- Public awareness campaigns
- Moderation with agreed rules, and escalation of anything sensitive
- National and seasonal calendars
- Monthly reporting for leadership
How does it work?
- Approved brief, tone and terminology guide.
- Monthly plan, approved by your team.
- Agents draft; the Brand Guard checks; a senior Marca person reviews.
- Your team approves; content is scheduled.
- Agents monitor; people handle anything sensitive.
- Monthly report and next plan.
What do agents do, and what do people decide?
| Agents | People |
|---|---|
| Draft and version daily content | Messaging and priorities |
| Monitor comments and questions continuously | Replies to complaints and sensitive topics |
| Draft FAQ updates from recurring questions | Every approval before publishing |
Example scenarios (illustrative)
- A new digital service. Explainer videos, FAQs and a six-week calendar, then weekly FAQ updates drafted from the questions people ask.
- Many services, one voice. A consistent tone across channels for an authority with many public services.
- Seasonal moments. Ramadan, Eid and national day content planned months ahead and approved in batches.
Which services are involved?
Social media management · Video content · SEO and GEO · Public relations. Enterprise & Government custom scope.
FAQ
Can agents reply to the public?
Only with wording your team has approved, and only for routine questions. Anything sensitive goes to a person.
Is Arabic written or translated?
Written originally, then edited by a person before your team sees it.
Who approves content?
A senior Marca person, then your approvers, following your hierarchy.
How is AI use disclosed?
Clearly. Our approach is published on Trust.
Where is your work hosted?
Hosted on enterprise-grade cloud infrastructure. If you have data-residency requirements, we'll discuss them on a call.