When something goes wrong, people take the decisions.
How does Marca handle crisis and reputation?
Marca's agents monitor news and social channels continuously and alert your team when something starts to spread. Senior Marca people draft holding statements and responses with your communications and legal teams. No automated replies in a crisis. Every statement needs your approval.
What does a crisis need?
Early warning. A clear first statement. One voice across channels. And people, not automation, in charge.
How does Marca run it?
- Monitor. Agents watch news, social and AI answers for your name and key topics.
- Alert. Unusual spikes go straight to your Marca lead and your team.
- Pause. Scheduled content and automated replies are paused where needed.
- Respond. Senior people draft statements with you; you approve.
- Recover. Follow-up content and press, then a review of what happened.
What do agents do, and what do people decide?
| Agents | People |
|---|---|
| Monitor and alert | Every statement and reply |
| Summarise what is being said | Whether to respond, and how |
| Draft options for review | Media conversations |
Example scenarios (illustrative)
- A viral complaint. A quick alert, a holding statement approved by your team, and a person handling every reply.
- A service outage. Scheduled posts paused, an update approved and published, routine questions answered with approved wording.
- A misreport. A correction requested from the outlet by a person, with clear facts published on your own channels.
Which services are involved?
Public relations · Social media management. Included in Concierge and Enterprise & Government scopes.
FAQ
Do agents reply during a crisis?
No. There are no automated replies in a crisis. People handle every response.
How fast can you respond?
Agents alert quickly. Statements move as fast as your approvals.
Do you work with our legal team?
Yes. Legal is part of the approval chain for every statement.
Can you monitor AI answers too?
Yes. We check what AI assistants say about you as part of monitoring.
Which package includes crisis support?
Concierge and Enterprise & Government scopes.