Communications for government, with every word approved.
Bilingual content, public awareness campaigns and media relations for ministries, authorities and semi-government entities in the UAE, Saudi Arabia and the GCC.
What does Marca offer government entities?
Marca is a UAE-based marketing and communications agency where AI agent teams run day-to-day marketing and senior people set the direction and approve everything that goes public. For ministries, authorities and semi-government entities, that means bilingual drafting and monitoring by agents, and sign-off by your own approval chain.
What do government communications teams need from an agency?
Government communication is held to a higher standard than brand marketing. It must be accurate, Arabic first, consistent with national messaging, and cleared by more than one person. It also has to move quickly when a service changes or a question starts trending.
Most agencies are either fast or careful. Government needs both. Marca's model is built for exactly that: agents give you the speed, and people keep the control.
What can Marca do for a government entity?
- Social media management for official accounts, in Arabic and English, with moderation rules agreed in advance.
- Public awareness campaigns for new services, regulations, health and safety, and behaviour change.
- Service launch communications: explainer videos, FAQs, step-by-step guides and launch press.
- National and seasonal moments: Ramadan, Eid, UAE National Day, Saudi National Day, Founding Day and Flag Day calendars.
- Media relations and press releases in Arabic and English.
- Leadership communications: speeches, LinkedIn content and podcast-style video for officials.
- Event and conference communications: pre-event campaigns, live coverage and post-event content.
- SEO and GEO for public services: making sure people, and the AI assistants they ask, get correct, current answers about your services.
- Social listening and reporting: sentiment and topic monitoring, including Gulf dialects, with plain-language reports for leadership.
How does Marca keep government content accurate and approved?
- Approval chains that match your hierarchy. We map your sign-off layers (communications, legal, leadership) into the workflow. Content moves to the next layer only when the last one approves.
- Your approved brief. Agents work from the brief, guidelines and source material your team approves, and your reviewers check every fact before publishing.
- Arabic first. Arabic copy is written originally for Arabic readers, not translated, and edited by a person before it reaches you.
- Escalation rules. Complaints, sensitive topics and media questions go straight to a named person, not an auto-reply.
- Consent rules for synthetic media. No AI-generated likeness of any official without written consent.
How does Marca handle data and confidentiality?
Hosted on enterprise-grade cloud infrastructure. If you have data-residency requirements, we'll discuss them on a call. We agree data handling with your entity before any material is shared. Our approach to data and AI disclosure is on Trust, and summarised for procurement teams on Enterprise & Government.
Can Marca follow government procurement?
Yes. Tell us your procurement route on the first call, whether a direct award, an RFP or a framework, and we'll prepare what your team needs.
Example use cases
1. Launching a new digital service
A government authority launches an app for a public service. Agents draft the bilingual explainer content, FAQs and a 6-week social calendar from the authority's approved service documents. Marca's lead and the authority's communications team approve each piece. After launch, agents track common questions online and propose new FAQ content each week.
2. A national-day campaign
A semi-government entity wants a National Day campaign across social, video and press. Marca plans the creative idea with the entity's team and runs a real shoot. Agents then produce versions for every platform in Arabic and English. Each asset passes through the entity's approval chain before it is scheduled.
3. Keeping AI answers correct
People increasingly ask ChatGPT and other assistants about public services, and the answers are sometimes out of date. Marca audits what AI assistants say about the entity's services, then publishes clear, structured answers on official pages so assistants have accurate sources to cite.
(Illustrative scenarios, not client case studies.)
What does a typical engagement look like?
- Scoping call with your communications team.
- Proposal with scope, approval workflow, team and price.
- Onboarding: approved brief and source material, tone and terminology guide, approval chain, account access.
- One-month pilot with full reporting to your team.
- Ongoing delivery with monthly reporting to your leadership and quarterly reviews.
FAQ
Does Marca offer services for government entities?
Yes. Marca offers a dedicated Enterprise & Government engagement for ministries, authorities and semi-government entities in the UAE, Saudi Arabia and the GCC.
How much does government communications support cost?
Enterprise & Government work is custom scope, priced on the number of entities, channels, languages and approval layers. Book a call for a quote.
Can AI be used responsibly in government communications?
It can, when agents do the hours and people make the decisions. At Marca, agents draft and monitor. Senior people and your approvers sign off everything that is published.
Can Marca produce content in Arabic?
Yes. Arabic is written originally, not translated, and edited by a person before your team sees it.
Can AI agents reply to the public on our behalf?
Only with answers your team has approved in advance, and only for routine questions. Anything sensitive goes to a named person.
Can you follow our procurement rules?
Yes. We work to your procurement route, whether a direct award, an RFP or a framework agreement.
How do you handle our data?
Hosted on enterprise-grade cloud infrastructure. If you have data-residency requirements, we'll discuss them on a call. We agree data handling with your entity before any material is shared. See Trust.
Talk to us about your entity's communications.
We'll start with your approval process, not our pitch.