What is UGC (user-generated content)?
UGC, or user-generated content, is content made in the style of real customers or creators, such as reviews, unboxings or selfie videos, often used in advertising because it feels native to social platforms. Responsible UGC uses real, consenting creators and discloses paid content.
Why it matters
It often performs well in paid social, but consent and disclosure are essential.
How Marca uses it
Related terms
What is UGC (user-generated content)?
UGC, or user-generated content, is content made in the style of real customers or creators, such as reviews, unboxings or selfie videos, often used in advertising because it feels native to social platforms. Responsible UGC uses real, consenting creators and discloses paid content.
Why it matters
It often performs well in paid social, but consent and disclosure are essential.
How Marca uses it
UGC and AI ads with verified consent, priced to scope.