What is Synthetic media?
Synthetic media is images, video or audio created or altered by AI, such as generated scenes, AI voices or digital likenesses of people. Used responsibly, it requires written consent from anyone whose face or voice is used, and clear labelling where platforms or law require it.
Why it matters
It speeds up production but carries real consent and trust risks.
How Marca uses it
Related terms
What is Synthetic media?
Synthetic media is images, video or audio created or altered by AI, such as generated scenes, AI voices or digital likenesses of people. Used responsibly, it requires written consent from anyone whose face or voice is used, and clear labelling where platforms or law require it.
Why it matters
It speeds up production but carries real consent and trust risks.
How Marca uses it
Consent first, labelled where required.