What is Transcreation?
Transcreation is adapting content into another language so that it keeps its meaning, tone, intent and cultural fit, rather than translating it word for word. For Arabic audiences in the Gulf, it means writing as a native writer would for that audience, not converting English sentences.
Why it matters
Literal translation reads as foreign and can change the meaning.
How Marca uses it
Related terms
What is Transcreation?
Transcreation is adapting content into another language so that it keeps its meaning, tone, intent and cultural fit, rather than translating it word for word. For Arabic audiences in the Gulf, it means writing as a native writer would for that audience, not converting English sentences.
Why it matters
Literal translation reads as foreign and can change the meaning.
How Marca uses it
Arabic is written originally across every service.