What is Social media moderation?
Social media moderation is monitoring the comments and messages on an organisation's channels and responding, hiding or escalating them according to agreed rules. Good moderation answers routine questions quickly and sends complaints, sensitive topics and anything unusual to a person.
Why it matters
Unanswered comments and mishandled complaints damage trust fast.
How Marca uses it
Related terms
What is Social media moderation?
Social media moderation is monitoring the comments and messages on an organisation's channels and responding, hiding or escalating them according to agreed rules. Good moderation answers routine questions quickly and sends complaints, sensitive topics and anything unusual to a person.
Why it matters
Unanswered comments and mishandled complaints damage trust fast.
How Marca uses it
In every package, with approved replies only.