What is Advertiser Permit (UAE)?
The UAE Advertiser Permit is the permit, now issued by the National Media Authority (formerly the UAE Media Council), that individuals need before publishing paid or unpaid advertising content on social media or other digital platforms from within the UAE. It has been enforced since 1 February 2026. People promoting their own business on their own account are exempt.
Why it matters
Brands should check a creator's permit before any content goes out.
Visiting creators
they can get a permit only through an agency accredited by the National Media Authority; it is valid for 3 months and can be extended to 6.
How Marca uses it
We check every creator's permit before content goes out.
Source
National Media Authority, nma.gov.ae
Related terms
What is Advertiser Permit (UAE)?
The UAE Advertiser Permit is the permit, now issued by the National Media Authority (formerly the UAE Media Council), that individuals need before publishing paid or unpaid advertising content on social media or other digital platforms from within the UAE. It has been enforced since 1 February 2026. People promoting their own business on their own account are exempt.
Why it matters
Brands should check a creator's permit before any content goes out.
How Marca uses it
We check every creator's permit before content goes out.