Make people want to be there.
Marketing for destinations, cultural institutions, attractions, hotels and major events across the GCC.
How does Marca work with tourism, culture and events?
Marca runs social media, video, shoots, PR and AI visibility for destinations, cultural institutions, attractions, hotels and events. AI agent teams keep content flowing every day in Arabic and English. Senior Marca people review every output, and your team approves everything before it goes public.
Why is this sector different?
Visitors decide on feeling, so the content has to look and sound like the place. Seasons and events create sharp peaks. Cultural content needs care. And travellers now ask AI assistants where to go, so an outdated fact costs visits.
What can Marca do?
- Always-on social and video across Instagram, TikTok, Snapchat, X and YouTube.
- Photo and video production of places, people and moments, with real crews.
- Event communications: pre-event campaigns, live coverage and post-event content.
- Seasonal calendars: winter season, summer, Ramadan, Eid and national days.
- PR for openings, exhibitions, festivals and partnerships.
- SEO and GEO so AI travel answers describe you accurately.
- Reputation monitoring of reviews and comments, with sensitive items sent to people.
How do we handle cultural content?
Cultural and heritage content is drafted from material your curators or experts approve, written originally in Arabic, and reviewed by a person before your team sees it. Anything touching heritage, religion or national identity waits for your sign-off.
Example use cases (illustrative)
- A new season launch. A destination opens its winter season with a shoot, creator content from consented creators, press and a daily social calendar.
- A cultural festival. Pre-event teasers, live coverage in two languages and a post-event film, every asset approved by the festival team.
- Fixing AI travel answers. An attraction finds AI assistants quoting old opening hours, publishes clear answer-first pages, and tracks the corrections monthly.
Which package suits you?
Destinations and cultural bodies fit an Enterprise & Government custom scope. A hotel, venue or single attraction can start on Premium (from US$5,000 (AED 18,360) a month) or Concierge (from US$10,000 (AED 36,730) a month).
FAQ
Does Marca offer services for destinations and cultural institutions?
Yes, across the UAE, Saudi Arabia and the GCC.
Can you cover live events?
Yes. Agents prepare and version content. People direct coverage and approve every post.
Do you work with creators and influencers?
Yes, with consented creators who hold the permits required where they publish. Creator fees are separate from Marca's fee.
Can you get us into AI travel recommendations?
We can make your information clear, current and easy to cite, and track AI answers monthly. No one can guarantee a recommendation.
Do you produce Arabic content?
Yes. Arabic is written originally, not translated.