Sell the destination, not just the floor plan.
Marketing for developers, master communities and giga-projects in the UAE and Saudi Arabia.
How does Marca work with developers and giga-projects?
Marca runs launch campaigns, progress content, shoots, PR, SEO and GEO and lead response for developers and giga-projects. AI agent teams produce bilingual content at the volume these projects need. Senior Marca people review every output, and your team approves every price, claim and render before it is published.
Why is real-estate and giga-project marketing harder?
Projects take years, so audiences need a reason to stay interested between milestones. Prices, payment plans and renders must be exactly right. Buyers and investors come from many countries. And every enquiry goes cold quickly if no one answers.
What can Marca do?
- Launch campaigns for new projects, phases and communities.
- Progress content: monthly construction and milestone updates in video and stills.
- Photo and video production on site, with real crews.
- Destination storytelling for giga-projects: place, culture, people and vision.
- PR for launches, partnerships and milestones.
- SEO and GEO so buyers, and the AI assistants they ask, find accurate project information.
- Agentic SDR that answers enquiries quickly and books viewings, in Arabic and English.
How do we keep claims accurate?
Agents draft from the price sheets, payment plans and renders you approve. The Brand Guard checks drafts against them, and your sales and legal teams approve before anything goes live. Advertising permits and approvals required by your regulator are built into the approval step.
Example use cases (illustrative)
- An off-plan launch. A six-week bilingual campaign with a real shoot, press and social. Every price checked against the approved sheet.
- Monthly progress films. One site shoot a month becomes a progress film, social cut-downs and a buyer update.
- Enquiries answered at night. The Outreach Agent replies quickly, qualifies the buyer and books a viewing with the sales team.
Which package suits you?
Developers and giga-projects fit an Enterprise & Government custom scope. A single project can start on Concierge (from US$10,000 (AED 36,730) a month). Agentic SDR is priced to scope.
FAQ
Does Marca offer services for developers and giga-projects?
Yes, across the UAE and Saudi Arabia.
How do you keep prices and claims accurate?
Agents draft from the price sheets you approve, and your team approves every asset.
Can you answer property enquiries outside office hours?
Yes, with Agentic SDR, which qualifies enquiries and books viewings for your sales team.
Do you shoot on site?
Yes. Photo and video production with real crews is part of Concierge.
Do you market to overseas buyers?
Yes. Campaigns can target audiences outside the GCC, in English and Arabic.