Clear communications for an industry under scrutiny.
Corporate, ESG, project and recruitment communications for energy, utilities and sustainability companies in the GCC.
How does Marca work with energy and utility companies?
Marca runs corporate, ESG, project and customer communications for energy and utility companies. AI agent teams draft from approved technical sources, monitor coverage and report. Senior Marca people review every output, and your engineering, legal and communications teams approve every claim before anything is published.
Why are energy communications harder?
Someone will check every number. Sustainability claims draw scrutiny from regulators, journalists and the public. Technical topics have to be made simple without being made wrong. And a tariff change or outage can trend fast.
What can Marca do for an energy or utility company?
- Corporate and ESG storytelling, with every figure checked by your reviewers.
- Project and milestone communications for new plants, grids, pipelines and renewable projects, in Arabic and English.
- Customer communications for utilities: service changes, tariffs, outages, conservation campaigns.
- Employer branding for engineers and technical talent.
- Executive thought leadership for CEOs and transition leaders.
- Conference-season content before, during and after major industry events.
- SEO and GEO so AI assistants describe your projects and commitments correctly.
How do we avoid greenwashing?
Agents draft from the reports and data your team approves. The Brand Guard flags any claim that needs checking, and your sustainability and legal reviewers sign off every claim before it is published.
Example use cases (illustrative)
- A solar project announcement. Agents draft a bilingual release, social series and explainer video from the approved project sheet. Engineering and legal approve the figures. A senior Marca lead handles the media.
- A graduate recruitment campaign. Video and LinkedIn content showing real engineers at work, filmed by a real crew and cut for every platform.
- A tariff change explained. A utility publishes explainer videos and FAQs. The Moderation Agent answers routine questions with approved wording. Complaints go to people.
Which package suits you?
An energy group with several entities fits an Enterprise & Government custom scope. A single business or project can start on Concierge (from US$10,000 (AED 36,730) a month).
FAQ
Does Marca offer services for energy and utility companies?
Yes. Marca offers dedicated support for energy, utilities and sustainability companies across the UAE, Saudi Arabia and the GCC.
How do you avoid greenwashing?
By using only approved claims and figures, and by making your sustainability and legal reviewers named approvers.
Can you handle technical content?
Yes. Agents draft from your technical documents, and your engineers check accuracy before anything goes out.
Can AI agents reply to customers about outages or bills?
Only for routine questions, with wording you approve. Account-specific questions and complaints go to your official channels and people.
Do you produce Arabic content?
Yes. Arabic is written originally, not translated.