Marca vs a traditional agency.
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How does Marca compare with a traditional agency?
A traditional agency bills for people's hours, so research, drafting, resizing and reporting all cost you. Marca uses AI agent teams for those hours and senior people for judgement and approval. You get the full communications function on a published package, starting with a one-month pilot.
How do the two models compare?
| Traditional agency | Marca | |
|---|---|---|
| Pricing model | Retainer, hours, often several agencies | Published packages; custom scope for enterprise and government |
| Price visibility | On request | Published, from US$2,500 (AED 9,180) a month |
| Time to first draft | Days | Hours |
| Who does the work | Account teams and juniors | AI agent teams, reviewed by senior people |
| Quality control | Internal review | Brand Guard check, senior review, your approval |
| Scope | Often split across PR, social, digital and production agencies | One team from daily posts to national press |
| Start | Long contract | One-month pilot |
Where is Marca stronger?
- Speed. Drafts arrive in hours, so your approval becomes the only real wait.
- One accountable team. No hand-offs between a PR agency, a social agency and a production house.
- Transparency. Prices and the autonomy charter are published.
- Bilingual by design. Arabic and English produced together, not translated afterwards.
When is a traditional agency the better choice?
- Large above-the-line TV campaigns and global media buying.
- Award-led creative work where a specific creative team is the point.
- Organisations that want large teams on site every day.
Can you use both?
Yes. Keep a lead creative agency for the big campaigns and use Marca for always-on social, content, SEO, GEO and PR.
FAQ
Is Marca cheaper than a traditional agency?
Often, because agents do the hours agencies bill for. Our prices are published, so you can compare like for like.
Is the quality the same?
Senior people review every output, and quality compounds as agents learn from your approvals.
Can Marca replace several agencies?
Yes. One team covers social, video, SEO and GEO, PR and shoots.
Can Marca work alongside our current agency?
Yes. Your agency keeps the big campaigns. Marca takes the always-on work.
How do we start?
With a one-month pilot.